I went back to the data, and the honest answer is more reassuring, and more practical, than either the fear or the hype suggests
Psychology Today, How Nootropics Boost Mental Clarity and Focus, Khalil B, Rosani A, Warrington SJ Physiology, Catecholamines
The pattern isnt just premiumization, its acquiring authentic challenger brands, scaling them into platforms, and exiting to strategics who need the positioning but cant build it organically inside their walls
Among these participants, 15,264 (13.7%) had been prescribed GLP-1 medications prior to their imaging exam, while 96,382 (86.3%) had no record of GLP-1 use